![]() Messi certainly comes to MLS at a much different time than Pele. “I’m pretty confident in saying I’ll be doing some Messi games,” Twellman said.) ![]() (Twellman said he doesn’t have any flights booked after July 15, so he will likely be one of the broadcasters whenever Messi decides to come. Couple that with Messi playing in Copa America 2024, which is in the United States, and then the World Cup in 2026 being in the United States, Canada and Mexico, I don’t think it’s that big of a take to say that he will do more than Pele did here in the 1970s.” They’re going to see a country they more than likely have not seen. They’re now going to be tuning into a league they more than likely have not watched. Think of everyone that loves Messi, which is tens of millions of people. There’s going to be eyeballs on this league they have never had. I think there’s going to be more money spent on salaries. “I think Messi is going to take the league to another level. Look at where MLS is right now with the stadiums, the infrastructure. The NASL … folded within five, six years after Pele left. There was no idea of how to manifest that energy and turn it into a league. ![]() However, they couldn’t take advantage of it. When Pele said, ‘I’m going to go to New York,’ he introduced this country and this continent to a whole different avenue of what soccer was. “I’m on the record with this: This is going to be bigger than Pele with the Cosmos. “If you are Apple TV or Major League Soccer or the corporate sponsors, there’s an unbelievable amount of privilege to broadcast and showcase what this league is and what this league can be with a player of this caliber. ![]() “Pressure is privilege, in my opinion,” said Taylor Twellman, the lead analyst for the Apple/MLS partnership. ![]()
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